DLKW revives government condom campaign

LONDON - The Department for Children, Schools and Families has launched the first TV spot in a new round of its "Want respect? Use a condom" campaign.

The ad, called ‘never again', was created by DLKW for the COI, and dramatises the different reactions of boys and girls to a sexual encounter.

Creative directors Richard Warren and Paul Hancock, said: "The Want Respect campaign has been running in various media for three or four years now.

"We have always tried to make the dialogue as real and believable as possible and we didn't want to change that, but we wanted to give the films a more cinematic feel than they have had before."

The films were shot in Croydon & Margate. More ads in the series will be rolled-out during 2008.

Credits

Project  "Never Again"
Client Team leader of marketing & communications, Laurence Russ, DCSF / COI
Creative agency Delaney Lund Knox Warren and Partners
Creative director Richard Warren + Paul Hancock
Director Steve Reeves
Planner Charlie Snow
TV producer Simon Devine
Media Planner Geoff de Burca
Media agency Naked
Exposure TV
Production company Another Film Company, London
Editing company The Quarry