Delaney Lund Knox Warren has landed the creative task to launch
Halifax's new telephone and online insurance arm, Esure.
The agency won the account in a three-way pitch conducted through the
AAR against St Luke's and Miles Calcraft Briginshaw Duffy. The business
is thought to worth more than pounds 5 million.
Esure is planning to launch next month and will start by offering car
insurance followed by the provision of home insurance. The internet
operation will not be running until late this year.
Greg Delaney, the chairman of DLKW, said: "It's great to be in at the
birth of a new brand that is going to reshape its market."
Esure was founded in February last year by Peter Wood, the financial
services entrepreneur who started the direct insurance sector with the
creation of Direct Line. Halifax has high hopes for Esure and, due to
lower operating costs, aims to build the top internet-based insurance
company, and a top-five UK motor insurer, within five years.
Halifax is thought to be ploughing pounds 150 million into Esure, which
will have access to Halifax's 21 million customer base. Esure will also
take on the existing Halifax car insurance business.
The news follows the launch in July last year of Halifax's stand-alone
internet bank, Intelligent Finance (IF).
The win deepens the relationship between DLKW and Halifax. The agency
won the pounds 25 million banking business account in September last
year after the work had been with Bates UK for 12 years.
DLKW triumphed in the protracted pitch leaving Bates UK with pounds 3
million of direct marketing.