DLKW set to repitch as Teacher Training Agency calls review

The Teacher Training Agency has called a statutory review of its pounds 4 million advertising and media accounts, currently held by Delaney Lund Knox Warren and BJK&E Media.

The Teacher Training Agency has called a statutory review of its

pounds 4 million advertising and media accounts, currently held by

Delaney Lund Knox Warren and BJK&E Media.



The TTA, which aims to raise standards in schools by attracting new

teachers and through training, is obliged to call reviews every three

years. The agencies’ contracts expire next June.



The organisation has placed tender ads in various titles, including The

Guardian’s media section.



The tender invitation says the strategy will be to ’underpin the

Government’s vision for a modern, self-confident, well-supported and

well-rewarded profession’.



The TTA’s director of communications and marketing, Anna Campopino, who

joined the organisation three weeks ago, will oversee the tender

process.



She said: ’It’s a very open process. DLKW will have the same treatment

as everyone else.’



Delaney Fletcher Bozell won the account in 1997 after the TTA decided to

spend more of its pounds 10 million promotional budget on advertising.



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