DLKW wins three-way battle for £20m HomeForm task

HomeForm, the parent company of Moben Kitchens and Dolphin Bathrooms, has appointed Delaney Lund Knox Warren & Partners to its £20 million creative account.

The agency won the brief after a pitch against Rainey Kelly Campbell Roalfe/Y&R and the incumbent, BCMB, which has held the business for more than ten years.

DLKW's first task is to create an integrated campaign for the Moben and Kitchens Direct brands. Work for other brands, including Sharps Bedrooms, will begin next year.

News of the review emerged in May, a month after HomeForm was bought by Sun European Partners, a division of the global private investors Sun Capital Partners, for an undisclosed sum.

Chris Gooding, the group marketing director of HomeForm, said: "DLKW showed a very good understanding of what is required in order to boost our standing with the UK consumer."