Tony Blair comes under attack in the first TV work for Unison, the
UK's largest union, by Delaney Lund Knox Warren & Partners.
The new spot attacks the Government's recent activities of looking into
bringing in private investment to raise standards of public
services.
Unison conducted a nation-wide public attitude survey of people's
feelings towards private control of public services such as healthcare
and transport.
Eighty-three per cent of those polled in the ABC1, C2 and DE categories
stated that they disapproved of this approach.
The execution simply features a number of people in everyday situations
repeating the line "Remember 83".
Finally a woman gets on a motorbike and warns the prime minister of the
public opposition to private involvement in public services.
The work replaces the famous animated commercial by BMP DDB which
featured an army of ants shouting at a bear to "get out the way".
Greg Delaney, the chairman of DLKW, said: "Above all, we want to warn
the Government to remember 83 - and that it should take heed of the size
of the opposition. It ignores public opinion at its peril."
The ad is also meant to remind people of 1983, when the Tories started a
second term of privatisation. The ad breaks on 23 November.
The ad was written by Malcolm Green and art directed by Gary Betts.
Graham Fink directed through Fink Tank. Media is handled by BJK&E.
