DM creative director Arnold in 'amicable split' from Saatchis

Chris Arnold, the integrated creative director at Saatchi &

Saatchi, is to leave the agency.



Arnold, who joined the agency last year, runs a department of ten teams

that has picked up awards for work including the Army and

Monster.co.uk.



An agency insider described the split as "amicable".



However, it is thought that Saatchis has raised questions over the

direction of the department under Arnold. It recently appointed the CDP

creative Anthony Abdool as its joint deputy integrated creative

director.



Arnold, who reported to the executive creative director, Dave Droga,

joined Saatchis from Stretch the Horizon, where he was the creative

director.



Saatchis hoped that Arnold would have a quick impact on its

below-the-line offering. Droga said last June: "Chris has a very simple

mandate; to make Saatchis dominant in the below-the-line arena

overnight."



Arnold denied that he is leaving. He said: "I'm still here and there are

plenty of exciting things going on."



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