Chris Arnold, the integrated creative director at Saatchi &
Saatchi, is to leave the agency.
Arnold, who joined the agency last year, runs a department of ten teams
that has picked up awards for work including the Army and
An agency insider described the split as "amicable".
However, it is thought that Saatchis has raised questions over the
direction of the department under Arnold. It recently appointed the CDP
creative Anthony Abdool as its joint deputy integrated creative
Arnold, who reported to the executive creative director, Dave Droga,
joined Saatchis from Stretch the Horizon, where he was the creative
Saatchis hoped that Arnold would have a quick impact on its
below-the-line offering. Droga said last June: "Chris has a very simple
mandate; to make Saatchis dominant in the below-the-line arena
Arnold denied that he is leaving. He said: "I'm still here and there are
plenty of exciting things going on."