DM entries to D&AD Student Awards rise with sector's growth

Direct mail proved to be the most popular category for students at this year's D&AD Student Awards.

Traditionally direct mail has been overlooked in favour of above-the-line media, but in 2001 the sector grew by 5.9 per cent, and the entries reflected this trend.

The number of entries was 192 - more than triple the number last year - making it the most popular of all the 28 briefs available for entry.

The brief, supplied by BBC Licensing and sponsored by Royal Mail, was to "create a direct mail pack targeted at the student population to generate sales from students who are currently unlicensed". The winner was James Winter from Kingston University.

D&AD's chief executive, David Kester, said: "We put a lot of effort in this year, with the Royal Mail, into running in-college workshops and setting some strong project briefs for students. It is rewarding to see that this has borne fruit with so many entries and such inspiring award winners."

D&AD's 2002 student of the year was Alex Hulse from Ravensbourne College of Art and Communication, who won the award for his entry for the new "Streaming - Web Media category.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus