DMB&B appointed to Crest business

- Procter & Gamble has appointed DMB&B to its US Crest Toothbrush business, which includes both the brand's toothpaste and toothbrushes.

- Procter & Gamble has appointed DMB&B to its US Crest Toothbrush business, which includes both the brand's toothpaste and toothbrushes.

The business had previously been handled by Leo Burnett and the move is part of a roster realignment. The change is effective from 1 November.







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