DMB&B Financial’s poster focuses on plight of homeless

DMB&B Financial has beaten Bartle Bogle Hegarty, J. Walter Thompson and Claydon Heeley in an advertising challenge set by the housing charity, Shelter.

DMB&B Financial has beaten Bartle Bogle Hegarty, J. Walter Thompson

and Claydon Heeley in an advertising challenge set by the housing

charity, Shelter.



Roof, Shelter’s magazine, asked ten agencies for creative concepts to

help make housing an election issue. The winning creation will run on

posters in a campaign to raise awareness of homelessness.



The poster plays on the present Government’s insecurity with the line,

’Homelessness. You’d think politicians would take it more seriously’,

under a drawing of a removal van outside Number 10.



Steve Bates, the copywriter, and Mark Stephenson, his art director,

said: ’Featuring the Prime Minister’s home was a way of addressing

politicians while encouraging the electorate to lobby their MPs.’



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