DMB&B gets Gateway 2000 global account

DMB&B Worldwide has scooped the pounds 45 million global creative advertising account for the direct selling computer giant, Gateway 2000, after a protracted six-month review.

DMB&B Worldwide has scooped the pounds 45 million global creative

advertising account for the direct selling computer giant, Gateway 2000,

after a protracted six-month review.



DMB&B won the business after a final pitch against J. Walter Thompson

and TBWA/Chiat Day. The three agencies presented in New York, London,

Sydney and Tokyo. The original pitch-list also included Leo Burnett,

Lowe and Partners and a joint team from Young and Rubicam and

Dentsu.



Media, centralised with Optimedia across Europe, is unaffected by the

changes.



James Taylor, the senior vice-president of marketing at Gateway 2000,

said: ’DMB&B demonstrated a solid global network with first-class

strategic planing and creative. Its values-based approach to marketing

and advertising blends nicely with the corporate culture.’



Barry Cook, managing director of DMB&B in the UK, said: ’Gateway 2000 is

an interesting and creative company. It’s great that we now have a

presence in the IT market.’



In the UK, Cowan Kemsley Taylor loses the pounds 3 million business. The

agency won the account less than a year ago without a formal pitch and

took the computer giant on to TV in the UK for the first time at the end

of 1996.



CKT’s campaign played on the company’s trademark packaging, which is

patterned with black and white cow-spot markings. Ads carried the

endline: ’Relax. You’ve got a friend in the business.’