DMB&B has recruited two new creative group heads, Richard Russell
and Carl Le Blond, from Bates Dorland.
Russell and Le Blond were creative directors at their previous agency,
where they created the ’costs less than cheaper computers’ campaign for
Compaq, which won a silver at the Creative Circle awards and the grand
prix at the Account Planning Group awards last year.
Le Blond previously spent ten years at Ogilvy & Mather, where he became
a creative director. He worked on business that included the Bupa
’amazing’ campaign and American Express.
Before joining Le Blond at Dorlands, Russell was at Leo Burnett for
eight years. He won a Cannes gold for the McDonald’s ’golfburger’ poster
and created the Gordon’s Gin ’green’ campaign.
The pair said: ’DMB&B is very unpretentious and focused on creativity,
bringing tangible results right across its client base. There is a great
buzz about the place and we are delighted to be joining.’
The agency has also replaced Bruce McRae, the head of television who
left DMB&B to run the production company, Little Bird, last year
(Campaign, 3 October 1997). Sarah Patterson, who has been appointed to
the post, has worked in advertising and production for the past 20
years. She began her career at Publicis, moved to Saatchi & Saatchi and
was head of TV at Yellowhammer before moving to the US nine years
Barry Cook, the managing director of DMB&B, said: ’We run a tight ship
at DMB&B but these hirings make great business sense.’
Nick Hastings, the deputy creative director at DMB&B, said: ’Richard and
Carl are bang on for us. They are strong strategically and bring a
valuable combination of experience and fresh thinking. They are going to
grab hold of the many opportunities they will get here.’
The appointments come in the wake of a series of account wins for the
agency, including Wickes, the Sci-Fi Channel, the European and Sunday
Business. The wins compensated for the loss of Burger King to Ammirati
Puris Lintas last year.