The Tetley Tea folk are back on television this week in a
commercial to promote the launch of Tetley’s drawstring tea-bag.
DMB&B’s campaign features the cartoon characters performing a routine
inspired by the Full Monty, the hit British film about a group of male
strippers from Sheffield.
Maurice, Gordon and Gaffer gyrate their hips as a sexy stripper’s theme
tune plays in the background.
One of them grapples with a traditional tea-bag, spilling drops
everywhere as he transfers the bags from the cup to the bin.
Out comes the drawstring bag and the men start up their ’dripper’
routine, which is used to illustrate the non-drip property of the new
The three cartoon characters make tea in time to the music and, for the
finale, the bags are thrown into the pedal bin, one at a time, without
spilling a drop.
Paul Nicholson, the marketing manager for new product development at
Tetley, said: ’Tetley has once again made a highly appealing advertising
campaign, which embraces innovation and popular appeal.’
Radio, press, posters and sampling campaigns are being used to support
the TV spot, which was written by Andy Powell and art directed by Ollie
Robinson. It was animated by Richard Ollive and directed by John Taylor
Media buying is by Zenith Media.
The drawstring tea-bag has two drawstrings at its neck which, when
pulled in opposite directions, squeeze out all the liquid to give a