DMB&B wins Victim Support campaign to promote helpline

Victim Support, a charity that offers counselling to people who have suffered as a result of crime, has appointed DMB&B to create a through-the-line campaign to promote a national helpline phone number launching next year.

Victim Support, a charity that offers counselling to people who

have suffered as a result of crime, has appointed DMB&B to create a

through-the-line campaign to promote a national helpline phone number

launching next year.



The agency beat off Abbott Mead Vickers BBDO, Maher Bird Associates and

Leybourne Brown Maclean in a pitch for the charity’s first national

advertising campaign.



Helen Pegg, media and PR manager at Victim Support, described the budget

as ’minimal’ but added: ’That’s why we chose DMB&B. They came up with

lots of ideas to stretch it for maximum possible publicity. They looked

most imaginatively at the crossover between advertising and PR.’



The strategy will use various disciplines to achieve a high profile for

the helpline’s launch, late in February, according to Pegg. While

remaining guarded as to the details, she said they would include PR,

advertising, direct mail and sponsorship. ’We’d hope for TV support but,

because of the budget, we’ll probably rely on goodwill and PR,’ she

added.



Nigel Marsh, DMB&B’s business development director, said: ’It’s good to

beat the best in the business. People know us for the big accounts, such

as Procter & Gamble and Mars, and don’t know about the small ones such

as Scope and the RNIB.’



The Victim Support campaign will attempt to raise awareness of the

charity’s services and target those, like young men, who it says are

often the victims of crime but are the most difficult to reach. It will

also target what DMB&B calls ’gatekeepers’ - people who first come into

contact with victims, such as doctors, nurses, solicitors and

librarians.



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