Despite circulation figures falling at the Daily Mail, down 2.1% on the previous year in a market that was down 3.2% overall, DMGT's flagship paper managed to increase its display ad revenue by 2.6%.
The Mail on Sunday's circulation to February 2005 was up 1.8% against a market decline of 2.7% with total display ad revenue up 4.8%.
The real winner was the Metro, which increased its ad revenue by 28% buoyed by the launch of 2m franchises in June 2004, which increased its distribution to more than 1m.
Paid-for circulation at the Evening Standard fell by 10%, but DMGT said that, when combined with the free Lite edition, which launched last December, the first two months of 2005 showed a 4% rise in circulation.
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