The Work Crowd

Does a work-life balance foster greater productivity in the workplace?

What does the future of the workforce look like and who is getting ahead of cracking work-life balance to win the war on talent? Brand Republic held a Q&A On Tuesday 1st March to discuss how employers can maximise productivity and retain the best talent by creating an agile and happy culture.

Alice Weightman, founder and CEO, The Work Crowd
Alice Weightman, founder and CEO, The Work Crowd

Striking the right work-life balance is a challenge for many professionals, not least in the marketing and communications sector where ‘going the extra mile’ and putting in extra hours are often the norm.

What are you doing to help employees create a better balance between work and home life and how is this affecting productivity? Work-life balance means something different to each company and employee - everyone has different expectations and the reality of what can be achieved will vary depending on your workplace and employees’ personal circumstances.

Alice Weightman, founder and CEO of The Work Crowd and Hanson Search, comments: "Most senior agency or in-house heads that I speak to are concerned about the shortage of talent across the communications and marketing sectors and the impact this is having on growth and cost.

"Some businesses are trying to stop the brain drain by offering great work-life balance environments. Encouraging people to prioritise certain aspects of their life and workload could make a big difference to their overall wellbeing. This, in turn, can boost their productivity as an employee.

"We’ve seen very positive results from companies that have actively encouraged a more agile working environment. However, we have also noticed some organisations are fearful of the uncertainty and potential negative impact that some forms of flexible working could have.

"You need to decide what flexible working options suit your business environment and weigh up the likely benefits, such as happier employees resulting in greater longevity with the business, against the costs, such as the impact of not having employees physically in the same location at all times."

To discuss how work-life balance can help boost productivity and for advice on how to integrate flexible working into your organisation, Alice Weightman, founder and CEO of The Work Crowd and Hanson Search, will be online to answer your questions and share her insights, from 1-2pm on Tuesday 1st March 2016.

We’ll be discussing:

  • How to attract and keep the best talent in the industry 
  • How to integrate flexible working to create a more agile working environment
  • How to create a happy and successful culture and prevent burnout
  • Should employers be offering greater flexibility and how can they do this practically?
  • Is work-life balance more important than pay or career development when hiring and retaining talent?
  • How offering flexible working can build an employer’s brand
  • What does the future of the workforce look like and what are the smart businesses doing about it?
  • Any other questions you might have about work-life balance

The online Q&A takes place in the comments section below this article (in written text form). It is free to attend. To take part, you just need to log in using your Brand Republic account or create a free account. If you’re unable to make the chat on 1 March, you can post your questions below in advance, tweet us @BRJobs using the hashtag #BRCareerQA or email your questions to who can post them for you anonymously.

Supported by: 

The Work Crowd

The Work Crowd is a talent marketplace that is transforming the way in which businesses and freelancers in communications connect and interact. The platform provides businesses with seamless access to curated, flexible talent in a fast and cost effective way. No hiring fee and more money to the freelancer! Projects range from one-off blogs to fixed term maternity contracts.

Alice Weightman is also founder and chief executive of Hanson Search, an international headhunting business across the communications and marketing industries - a proud sponsor of Campaign and the IPA’s Women of Tomorrow Awards 2016.

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