Dole "Unstuffed bears" by St. Luke's

Dole is raising awareness of hunger among children this Christmas with an ad starring teddy bears.

Inspired by research which found that one in five children may go hungry worldwide this Christmas, the work contrasts adorable teddy bears with a noticeably slim stuffed toy, which sits apart from its plump counterparts. Consumers are also encouraged to feed the bear through donating to Save the Children UK.

The work was created by Howard Green, Darren O’Beirne, Philip Meyler and Darren Keff, and directed by Amy Becker Burnett through Tag Collective Arts. 

Credits

Advertiser
Brand
Creative agency
Executive creative director
Agency producers
Managing director
Chief strategy officer
Account director
Agency planner
Production agency
Business director
Film director
Producer
Editor
Post producers
Colourist
Sound engineer
Music
Music producer
Website
Senior project manager
Digital director
Senior designer
Senior developer
Augmented reality
Production company

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member