Dollond & Aitchison invites agencies to bid for creative task

Dollond & Aitchison is talking to advertising agencies about its creative account, currently held by DFGW.

The optician held credentials meetings with a number of undisclosed agencies this week.

DFGW has held the business since January 2002, when it took the account from Lowe without a pitch.

Last year, D&A spent £2.8 million above the line and £5.6 million below the line.

Its presence has been dwarfed by its Specsavers rival, which spent £21 million above the line in the same period.

Alison Portes, D&A's marketing director, denied she was holding a pitch for the business, adding that the company had no intention of changing its ad agency this year.

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