Emap Metro has appointed Dolphin to create a pounds 1 million
campaign for Q magazine, following a four-way pitch for the account.
Dolphin beat Cowan Kemsley Taylor, Branded and BDS to win the
An autumn campaign will run on press, posters, and possibly radio, with
media buying by Universal McCann.
Andy Semple, the marketing manager for Emap Metro, said: ’Q was launched
more than ten years ago and it’s time to recruit a fresh generation to
the magazine. There may be people out there who have grown out of
reading Smash Hits but who have not yet transferred to Q.’
Advertising for Q has been created in-house until now. The magazine,
which is aimed at 20- to 35-year-old men, was founded in 1986, and
precipitated the formation of Emap’s Metro division, which includes
titles such as Smash Hits, Looks and J17.
Dolphin hired the London Astoria for the pitch and employed a Liam
Gallagher lookalike to take the Q clients to the venue.