Domain name broker faces brand law suits.

Five companies have launched simultaneous High Court actions against an internet domain name broker which has registered names they believe they are entitled to. The companies, which include Sainsbury, Marks & Spencer, Virgin and Ladbroke's, have taken the action against Leeds-based One in a Million.

Jason Drummond, managing director of Virtual Internet, which acts as advisor to a number of the companies involved, says there are around 20 UK businesses who speculatively register domain names, four or five being particularly active. "Big companies need to watch out," he warned. "Internet naming still relies on good faith."

Drummond, whose company specialises in global domain name issues, added that the legal position was still unclear: "There needs to be a couple of good precedents. Cases where two companies in different business areas with a similar name both have a rightful claim to a domain don't really resolve the issue."

Five companies have launched simultaneous High Court actions against an internet domain name broker which has registered names they believe they are entitled to. The companies, which include Sainsbury, Marks & Spencer, Virgin and Ladbroke's, have taken the action against Leeds-based One in a Million.

Jason Drummond, managing director of Virtual Internet, which acts as advisor to a number of the companies involved, says there are around 20 UK businesses who speculatively register domain names, four or five being particularly active. "Big companies need to watch out," he warned. "Internet naming still relies on good faith."

Drummond, whose company specialises in global domain name issues, added that the legal position was still unclear: "There needs to be a couple of good precedents. Cases where two companies in different business areas with a similar name both have a rightful claim to a domain don't really resolve the issue."



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