Domino's flips the switch on FOMO culture.
The ad follows a group of young people as they tackle the crippling anxiety of FOMO (fear of missing out) head on, before realising there’s really nothing much to miss. While one sorry partier feels deflated at a silent disco, another suffers through an amateur production of Romeo & Juliet, as sarcastically narrated by The Inbetweeners’ Simon Bird. In the end, the group are more than happy to enjoy a night in, embracing a newfound social phenomenon: JOMO (joy of missing out).
It was created by Chris Russell and Ahmed Ellabib, and directed by Bart Timmer through Outsider. The media agency is Arena.