Domino's "Joy + missing out" by VCCP

Domino's embraces mixed media to showcase the feeling of JOMO (joy of missing out).

Each 15-second spot melds strange, colourful characters, which were made using puppets and animation, with a live-action cast. In the end, both worlds collide to create a mishmash of psychedelia and monotony, as narrated by The Inbetweeners’ Simon Bird.

The work was written by Chris Russell, art directed by Ahmed Ellabib and directed by Jon Riche through VCCP Kin. Media was handled by Arena Media.

Domino’s launched its "JOMO" brand positioning in October last year.

Credits

Agency
Creative director
Copywriter
Art director
Agency producer
Integrated producer
Account team
Senior account director
Account manager
Media agency
Production company
Director
Producer
Executive producer
Production manager
Casting
1st AD
Production designer
Wardrobe
Editor
Post production/ animation
Post producer
Exec post producer
Animation Lead
Colourist
Sound design