Domino's embraces mixed media to showcase the feeling of JOMO (joy of missing out).
Each 15-second spot melds strange, colourful characters, which were made using puppets and animation, with a live-action cast. In the end, both worlds collide to create a mishmash of psychedelia and monotony, as narrated by The Inbetweeners’ Simon Bird.
The work was written by Chris Russell, art directed by Ahmed Ellabib and directed by Jon Riche through VCCP Kin. Media was handled by Arena Media.
Domino’s launched its "JOMO" brand positioning in October last year.