Don Sperring, the former managing director of Young & Rubicam and
the chairman of the communications specialist trade body, AMCO, has been
appointed chief operating officer of Western International Media
Sperring, who is the former media director of Y&R Europe, will report to
Western’s European chief executive, Anders Liljeblad, and will share
responsibility for developing the Western network across Europe.
Western is up and running in the UK, France, Switzerland and
Scandinavia, with offices opening in Spain and Germany in the next few
Sperring said the task was a similar one to his role at Y&R, where he
forged its European media expansion in the late 80s. ’Many of the same
issues are still relevant, things haven’t really moved on.’
Sperring, who has been a consultant to Western for 18 months, is
resigning as chairman of AMCO and is unlikely to be replaced directly.