- Doner Cardwell Hawkins has been appointed to the estimated £5 million UK business of trendy youth watch brand, G-Shock.
Doner Cardwell won the business following a four way competitive pitch where it saw off Bates Dorland, Arc, Travis Sennett Sully Ross and incumbent agency Peter Kane.
The £5 million campaign, which will break in July, is the brand's first across a range of media and will aim to maintain the brand's style credentials whilst broadening its appeal.
According to Kevin Rogers, G-Shock marketing manager: "Doner Cardwell Hawkins bowled us over with its sheer energy, hunger and understanding of the issues - it was our unanimous choice."
Media planning and buying for the G-Shock brand is handled by Motive Communications.