The London Tourist Board has appointed Doner Cardwell Hawkins to
come up with a campaign to attract people back to London following the
terrorist attacks in the US.
The LTB has a budget of £5 million to spend on encouraging
tourists back to London, and will initially target the UK population to
visit the capital.
Doner Cardwell Hawkins, which pitched against four other agencies, has
been briefed for a sponsorship, TV, press and poster campaign.
Last month the LTB estimated that 88 per cent of businesses associated
with tourism had suffered a downturn. It is thought revenue figures for
tourism in London will fall from £9 billion to £6 billion
this year.
The brief will also target US tourists. Recent figures show that the
number of Americans visiting the capital is down by 50 per cent.
Japanese tourists, who also make up the bulk of overseas visitors to the
UK, are also down by one-third.
