Donlin to head Starcom Mediavest's new GM unit

- Starcom Mediavest has named Dennis Donlin, executive vice-president, managing director of Mediavest, Detroit, as president of its new General Motors media planning unit.

- Starcom Mediavest has named Dennis Donlin, executive vice-president, managing director of Mediavest, Detroit, as president of its new General Motors media planning unit.

The unit is being set up to handle all GM's media planning, which was handed to Starcom Mediavest last week.

GM Planworks will be located in the Detroit area and staffed by 150-200 media planners. Donlin will report to Jack Klues, Starcom Mediavest's group chief executive.



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