Dorlands promotes Adam Leigh to new management post

Adam Leigh, Bates Dorlands’ top account man on the Dorlands’ pounds 17 million Safeway business, has been chosen as the agency’s deputy managing director.

Adam Leigh, Bates Dorlands’ top account man on the Dorlands’ pounds

17 million Safeway business, has been chosen as the agency’s deputy

managing director.



His promotion coincides with an extension of his responsibilities to

include day-to-day charge of the Halifax building society, reporting to

Dorlands’ managing director, John Stubbings, who retains overall charge

of the pounds 30 million account.



A one-time Campaign Face to Watch, Leigh, 33, has been one of the

driving forces behind Safeway’s ’talking toddlers’ advertising and has

worked closely with Jay Pond-Jones, the agency’s executive creative

director, to keep the campaign fresh.



Dorlands has been working at extending its Safeway and Halifax accounts

through the line. Graham Hinton, the agency’s chairman, said Leigh’s

appointment reflected the growing size of the Dorlands group. ’Adam is a

very good all-rounder and, by having him in charge of two major pieces

of fully integrated accounts, we are setting the tone of how we will run

our business.’



Leigh entered the industry through Ogilvy & Mather in 1987. He became an

account director three years later. He spent two years on new business

before taking over Dorlands’ Safeway business in February 1996.



Leigh said: ’It’s fair to say that Dorlands has had a quiet period in

which we’ve not always had the rub of the green. But I believe this year

will be much better for us.’



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