Adam Leigh, Bates Dorlands’ top account man on the Dorlands’ pounds
17 million Safeway business, has been chosen as the agency’s deputy
His promotion coincides with an extension of his responsibilities to
include day-to-day charge of the Halifax building society, reporting to
Dorlands’ managing director, John Stubbings, who retains overall charge
of the pounds 30 million account.
A one-time Campaign Face to Watch, Leigh, 33, has been one of the
driving forces behind Safeway’s ’talking toddlers’ advertising and has
worked closely with Jay Pond-Jones, the agency’s executive creative
director, to keep the campaign fresh.
Dorlands has been working at extending its Safeway and Halifax accounts
through the line. Graham Hinton, the agency’s chairman, said Leigh’s
appointment reflected the growing size of the Dorlands group. ’Adam is a
very good all-rounder and, by having him in charge of two major pieces
of fully integrated accounts, we are setting the tone of how we will run
Leigh entered the industry through Ogilvy & Mather in 1987. He became an
account director three years later. He spent two years on new business
before taking over Dorlands’ Safeway business in February 1996.
Leigh said: ’It’s fair to say that Dorlands has had a quiet period in
which we’ve not always had the rub of the green. But I believe this year
will be much better for us.’