Bates Dorland has extended its business with Landmark Home
Furnishings, the Scottish furniture company, by handling advertising for
a group of stores acquired by the company as it expands into the south
of England.
Landmark acquired 12 stores earlier this month from the administrators
of Essex Furniture, which went into receivership because of cash-flow
problems, forcing the closure of 22 of its outlets and the loss of 170
jobs.
The rebranding of the stores under the Landmark name will be assigned to
Dorlands, augmenting the main Landmark account said to be worth between
pounds 6 and pounds 7 million when the agency won it in the summer
(Campaign, 10 July).
Media buying is handled by Zenith.
Landmark aims to boost its current 38 outlets to 75 across the country
by the end of 1999. It began its expansion with the purchase of 11
former Maples stores after the company went into receivership in August
1997.
