Dorset Cereals "Breakfast on the slow" by M&C Saatchi

Dorset Cereals is encouraging young urban families to slow down for breakfast.

The ad by M&C Saatchi plays out in slow motion as a women in her kitchen talks about how breakfast has evolved into something we have on the go or miss altogether. It was created by Matt Collier and Wayne Robinson and directed by Gus Filgate through Bare Films. 

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