Dotcoms spending less on offline advertising

Offline advertising spending from UK internet companies slumped for the first time in November 2000 according to new research from ACNeilson.

Offline advertising spending from UK internet companies slumped for the first time in November 2000 according to new research from ACNeilson.

The research said the £10.95m spent on non-internet advertising for that month revealed a drop of more than 25% from the £14.86m spent in November 1999.

The figure was also a step down from the spend in October 2000 of just over £12m, although it trumped spending in September, August and July.

The report's author, Jeremy Ridgeway said the slowdown could be attributed to two reasons: "It is either because of the funding crisis many dotcoms face, or because they have succeeded in driving enough traffic to the site - or a mixture of both."

He said the reduced figure may not herald the start of a long-term fall, as the significant spend of November 1999 spend was higher than the months around it.



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