- MTV Europe has announced it is to join the DoubleClick UK Network, the international online advertising sales operatiuon.
DoubleClick will work closely with MTV in Europe to enhance music television station's presence on the web.
MTV is currently focused on developing a strategy of regional expansion in Europe on the web where MTV aims to get closer to its audience by becoming more regionally relevant within its key European territories as it has done with its TV operation.
The website will include regional front doors offering relevant programming, chart and event information. DoubleClick's network and understanding of the European market will provide the support and service required by MTV.
Jonathan Patrick, General Sales Director, MTV Networks Europe, said "DoubleClick was the obvious choice. We were looking for a service provider which could offer both our existing on-air and potential new on-line advertisers a true value-added service, optimising the synergy between our television and our online platforms. DoubleClick will help us create and offer new advertising vehicles such as sponsorships on our site."