DoubleClick rejigs to improve service.

DoubleClick UK has restructured its operations to link together both its sales and business development sides to service vertical advertising markets, such as leisure and business sectors. The move follows the sudden departure of sales director Richard Firminger last month (Revolution, 9 August, p4).

The online sales house will now feature individual teams covering the business, leisure, consumer, technology and automotive sectors. The networks will be presided over by Anne-Catrin Sallaba, DoubleClick's newly promoted group publisher.

Eric Stein, managing director of DoubleClick UK, explained that the restructure would offer clients a more thorough service. "What we've done now is focused specific resources on those vertical markets from the sales side as well as the business development side, so that we can have expertise in-house that can understand the perspective of publishers, web sites, advertisers and agencies," he said.

Stein referred to DoubleClick's recent deal with British Airways to illustrate how the company is committed to achieving its client's objectives.

The agreement saw BA sign a year-long global online media-buy deal with DoubleClick to execute ad campaigns across 15 countries. BA will also be the first company in the UK to use its Boomerang retargeting tool.

"There is more demand from our clients for integrated types of solutions, for expertise on our part and for us to understand what is best for them," he continued. "This structure is designed to respond to both their current needs and those that we expect to experience in the future."

DoubleClick UK has restructured its operations to link together both its sales and business development sides to service vertical advertising markets, such as leisure and business sectors. The move follows the sudden departure of sales director Richard Firminger last month (Revolution, 9 August, p4).

The online sales house will now feature individual teams covering the business, leisure, consumer, technology and automotive sectors. The networks will be presided over by Anne-Catrin Sallaba, DoubleClick's newly promoted group publisher.

Eric Stein, managing director of DoubleClick UK, explained that the restructure would offer clients a more thorough service. "What we've done now is focused specific resources on those vertical markets from the sales side as well as the business development side, so that we can have expertise in-house that can understand the perspective of publishers, web sites, advertisers and agencies," he said.

Stein referred to DoubleClick's recent deal with British Airways to illustrate how the company is committed to achieving its client's objectives.

The agreement saw BA sign a year-long global online media-buy deal with DoubleClick to execute ad campaigns across 15 countries. BA will also be the first company in the UK to use its Boomerang retargeting tool.

"There is more demand from our clients for integrated types of solutions, for expertise on our part and for us to understand what is best for them," he continued. "This structure is designed to respond to both their current needs and those that we expect to experience in the future."



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