- The online advertising sales network DoubleClick UK is to handle the advertising sales for the Haymarket Business Publications online titles.
Haymarket is the UK's leading publisher of magazines in the new media and marketing sector. Its titles include Campaign, Revolution and Marketing.
The main sites DoubleClick will represent are CampaignLive.com, Marketing.haynet.com and Revolution.haynet.com.
William Pecover, managing director for group management of Haymarket Business Publications, said: "Haymarket has websites which are both award-winning and picking up high levels of penetration within specialist sectors; it will be interesting to see how advertising to targeted audiences develops in the next year, and we certainly believe DoubleClick is well placed to explore opportunities."
Andy Mitchell, managing director of DoubleClick UK, said: "Haymarket offers advertisers huge potential in terms of reaching a strong business audience, particularly in the new media and marketing industries. DoubleClick was very keen to sign Haymarket to the Network. It is testament to our work that a company at the forefront of new media and online marketing has selected DoubleClick to maximise its advertising revenue."
Haymarket's signing to the DoubleClick Network comes just weeks after DoubleClick reported system revenue of $44 million for the second quarter of 1999, a 155 percent increase from the second quarter of 1998.