DoubleClick has alleviated some of the pain of losing the Freeserve
account (Media Business, last week) by successfully wooing wedding
Confetti is gearing up for a European rollout, having recently acquired
German wedding site Braut.de. It is also expected to expand into France,
Italy, Spain, the Netherlands and Sweden.
Although the site already accepts ads, it wants to gain access to a
bigger range of advertisers. Confetti also generates revenue from its
range of own-brand products.
Confetti was launched last February by chief executive Andrew Doe and
managing director David Letherbridge. Both men previously worked for
LineOne, the internet joint venture between United News & Media and
Confetti has also lured two high-profile executives from Marks & Spencer
- James Benfield, who was in charge of marketing, and Peter Marsh, who
revamped its lingerie business. He also headed its wedding gift
Confetti recently attracted pounds 7.5 million in its second round of
The site expects to grab a large slice of the pounds 13,000 budget the
average British couple spends on their wedding.
However, it is up against increasing competition. Cool-white.com, which
will launch in the summer, is expected to become ’the most stylish
nuptial site’, according to The Guardian. Inventory on Conde Nast’s
BridesUK.net, a spin-off from its Brides magazine, sold out within 20
minutes of the website going live in February.