-Freeserve, the Dixon's retail group owned UK free Internet service provider, has signed up online advertising network DoubleClick UK to manage its online advertising sales.
Launched in November, Freeserve has attracted 475,000 subscribers in eight weeks and is set to become one of the UK's highest traffic sites.
DoubleClick is predicting that the Freeserve site will be of particular interest to the rising numbers of FMCG advertisers experimenting with the web. It claims that 43 per cent of Freeserve users are new to the net, while 49 per cent earn less than £19,000 a year.
According to Andy Mitchell, managing director of DoubleClick UK: "Freeserve has an innovative and refreshing business model. Its genuinely free offer of internet access will play a major part in driving and broadening the UK's internet consumer base. Freeserve is one of the very few sites in the UK with inventory suitable for advertisers targeting the mass consumer market."