FCB has ousted Tony Douglas, its European chairman, little more
than a year after giving him the job in what is being seen as a
tidying-up operation prior to a global merger of the FCB and Bozell
The marriage looks almost certain to precipitate changes in London,
where the networks’ True North parent is likely to bring together its
two agencies - Banks Hoggins O’Shea/FCB and Delaney Fletcher Bozell.
John Banks, the Banks Hoggins chairman, is almost certain to retain his
title in the enlarged operation with Mark Lund, Delaney Fletcher’s chief
executive, likely to get the nod over Banks Hoggins’ less experienced
managing director, Sven Olsen.
Ken Hoggins and Chris O’Shea look set to retain creative command
although the future of Greg Delaney, the Delaney Fletcher chairman and
creative chief, is less clear.
Douglas, hired last summer, cleared his desk at the end of last week
after a brief meeting with Harry Reid, FCB’s international president, at
which he was told he was being made redundant.
The former Central Office of Information chief executive and DMB&B joint
chairman declared himself ’surprised and disappointed’ by the decision
to remove him from the job of helping to rebuild FCB’s European network
almost from scratch after its alliance with Publicis fell apart
Reid will incorporate Douglas’s job with his own. But industry sources
believe this to be a temporary move and that the merger will result in
Kelly O’Dea, Bozell’s vice-chairman of international operations and
global client development and a former contemporary of Reid at Ogilvy &
Mather, heading the combined European network.
In a note to staff Reid praised Douglas for the energy and enthusiasm he
had brought to the job. Douglas, 54, said: ’This came as a complete
surprise to me but FCB has acted extremely honourably and is honouring
the terms of my contract.’
Douglas spent much of the past few months scouring Europe for
acquisition targets with which to bolster the network but is believed to
have fallen victim to FCB’s internal politics. In particular, his
methodical style led to a cool relationship with the independent-minded
In theory Banks, a former head of Europe at O&M, reported to
But in practice Banks is thought to have bypassed Douglas to go directly
Meanwhile, Banks Hoggins’ pounds 5 million Daihatsu business may be one
of a number of auto accounts that will have to be sacrificed by FCB
offices across Europe to protect Bozell’s hold on Daimler-Chrysler’s
FCB handles Nissan in Portugal and Rover in France and Denmark. But the
biggest loss may fall on the network’s Hamburg office, which would be
forced to part with Volvo’s German account.
However, both FCB and Bozell are relatively weak, with FCB enjoying top
ten status only in Spain, where the state TV account and the
privatisation of the national airline, Iberia, head a string of recent
FCB and Bozell UK client conflicts
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