Dove "Baby Dove" by Ogilvy & Mather

Dove has taken a much-loved poem and flipped it on its head, for a campaign that promotes the brand's baby range.

In a brave move that could raise the blood pressure of English teachers around the UK, Dove has reimagined Rudyard Kipling's "If".

In this version, the poem champions mums and the heartbreaking, fun, and exhausting tasks they have to deal with day in and out.