Dove 'body language' by Ogilvy & Mather

Dove has relaunched its Hand & Body range with a new integrated campaign.

The campaign is communicated via TV, print and a major digital push focused on Facebook, which will run throughout key global markets including Europe. One of the core components of the digital activity is a bespoke Facebook application called The Body Language Tool.
Six real women will spell out typed messages using their bodies together to form the words of the messages which can then be sent to friends, posted on Facebook wall and shared via various social media applications. Ogilvy worked with a director, choreographer and the real women to bring the full alphabet, numbers and punctuation to life.