Dove "Courage is beautiful" by Ogilvy

Dove celebrates the strength and determination of frontline workers amid the coronavirus pandemic.

The ads show workers as they sport marks on their skin from PPE equipment, alongside the tagline "courage is beautiful".

All photos feature real doctors and nurses, who were approached by Ogilvy via Instagram. 

Dove launched a purpose-driven campaign last year, focusing on the issue of armpit anxiety.

Credits

Brand
Global executive creative director
Chief creative director
Global creative director
Group creative director
Associate creative director
Art production
Global managing partner
Worldwide managing director
Project management
Global Dove executive vice presidents
Global Dove brand director
Dove Canada marketing manager
Dove Canada brand manager