Dove Men+Care captures first moment of fatherhood in YouTube spot

The moment when an unknowing father-to-be is shown his partner's positive pregnancy test forms the basis of a video for Dove Men+Care ahead of this Sunday's Father's Day.

Dove Men+Care: encouraging men to share stories and advice on fatherhood ahead of Father's Day
Dove Men+Care: encouraging men to share stories and advice on fatherhood ahead of Father's Day

Several of the 13 real-life men ask: "You’re pregnant?", their faces cracking with joy as they run in to embrace their partners.

Consumers are encouraged to visit YouTube to view the film and to share their own #RealStrength stories, fatherhood advice or a ‘first fatherhood moment’ via Twitter, Facebook or Instagram.

"Real strength means showing you care even from the first moment," onscreen copy reads. "Dove Men+Care. Share your advice and help new dads grow stronger. #RealStrength. Care makes a man s+ronger."

Client: Jennifer Bremner, director of marketing for Dove Men+Care, Unilever

Brand: Dove Men+Care

Agency: Havas Helia


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