Dove offers shoppers powder room pampering experience

Unilever brand Dove is offering pampering sessions in London and Manchester this month, as part of its Dove Soft Feel Powder Room activation.

Dove: awakening shoppers' senses in London and Manchester
Dove: awakening shoppers' senses in London and Manchester

The activity aims to bring the Dove Soft Feel antiperspirant range to life. The deodorant brand kicked off the tour with 'soft pods' in place at Westfield Stratford last week, which have now been installed at Westifleld London from today (18 May) until the 22 May. The Powder Room tour will then arrive in Manchester Trafford Centre next week, running from 25th-29th May. 

Upon entering the pink and white flowery pods, visitors will be served iced rose tea and scented marshmallows in two ranges: artisanal vanilla and rose petal and strawberry and champagne, before being offered hand massages using Dove DermaSpa Intensive Hand Treatment. 

Visitors will receive a sample of the anti-perspirant and will also get the chance to enter a competition offering Westfield vouchers and an overnight stay in a five-star London or Manchester-based hotel. 

Hot Pickle devised the activation.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now