Clare Dove has landed one of the biggest magazine sales jobs in the
industry - group advertisement director for IPC Southbank.
Southbank is IPC’s largest division, generating annual advertising
revenue in excess of pounds 40 million.
The position has been vacant for more than a year since Georgina Crace
was promoted to group ad director across the whole of IPC.
Dove joined IPC six months ago from Gruner & Jahr, where she was ad
controller on Best, to provide maternity cover for fashion and beauty ad
director Claire Portis.
She now takes responsibility for 19 magazines and 60 sales staff across
the women’s lifestyle, home interest and fashion and beauty
Titles include Marie Claire, Ideal Home and Woman & Home.
The ad directors of the three magazine groups will report to Dove. All
three - Portis, Debbie Turner and Alison Yates - are on maternity
Turner’s and Yates’ roles are being covered temporarily by Adrienne
Moyce and Darren Locke respectively.
Dove has been asked to review all of Southbank’s working practices and
is expected to give the division a more client-focused structure.
’Clare is keen to bring the teams closer together and harness the
magazines to drive revenues. Southbank is a big portfolio and we might
not have leveraged it as much as we could,’ said Crace.
Dove has already hired a fashion and beauty team of five ad managers and
11 sales executives.
’I have never seen anybody make such a huge difference in such a short
space of time,’ Crace commented.
Crace revealed she had considered a number of senior industry figures
for the job but did not pursue them to a second interview.