Download - Casino puts focus on sophistication.

The Interactive Entertainment Group has launched an online casino featuring games such as Blackjack, Roulette and Baccarat with chances to win up to $50,000 paid online.

The Interactive Entertainment Group has launched an online casino

featuring games such as Blackjack, Roulette and Baccarat with chances to

win up to $50,000 paid online.



The site (www.geishalounge. com) aims to replicate the sophistication and

customer care of a real casino: it includes a guaranteed five-second

call-back facility.



”We’re targeting business and games-oriented users,” said Adrian Weston,

European marketing manager for the site. ”I guess you could say we’re

after the next generation of grown-up lads, given that gambling is mainly

a male activity. We’re setting up promotions in gaming magazines in Europe

and South Africa, such as the UK’s PC Review, distributing cover-mount

discs so users can bypass the 15-minute download time. These include a $25

credit for playing with: users can cash in any money they subsequently

win.



After looking at various cultures, the company chose the image of a geisha

as the guide because it wanted the site to have a personality associated

with Japan’s gaming tradition and strong, instantly recognisable graphic

iconography. It even decided how the site should look like before deciding

what to call it.



Asked why the site offers such high levels of customer support, Weston

replied: ”Gambling is about adrenaline and speed; people need instant

feedback if they are having a problem, just as they would in a real

casino.



”A major criterion in building the site was for it to be as realistic as

possible: service of this order is part of that. In any case, we have to

run it as a wholly legitimate operation, one subject to the huge

restrictions surrounding gambling. Being on the net makes no difference:

it’s why people should trust us.”



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