Dr Martens "Tough as you" by We Are Social

Dr Martens has enlisted a team of edgy creatives for its autumn/winter campaign.

The spot shows tattoo artist Sarah Lu, musician Blaine, writer, singer and actor Nakhane and broadcasting trio Sistren in their creative elements while sporting pairs of DM shoes. 

The shoe brand will also share the stories of other creatives who overcame adversity to become who they are today. The work was created by Beth Kwaterski and Ellie Lynch, and directed by Alex de Mora.


Executive producer
Executive creative director
Creative director
Senior creatives
Head of art
Account director
Account manager
Senior strategist
Associate editorial director
Global brand marketing manager
Director and photographer
Production manager

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