Dr Pepper rolls out Facebook status takeover for teens

LONDON - Coca-Cola has rolled out the next stage of its teen-focused brand campaign for Dr Pepper with the launch of a Facebook app.

Dr Pepper: Facebook status update takeover
Dr Pepper: Facebook status update takeover

The app, found on the brand's Facebook page gives consumers the chance to win £1,000 if they allow Dr Pepper to take control of their status update.

The updates are then chosen at random from a bank of options from ‘Lost my special blankie. How will I go sleepies?' and ‘what's wrong with peeing in the shower?' to ‘never heard of it described as "cute" before.'

The activity will run for 10 weeks as part of a continuation of the ‘What's the Worst that Could Happen?' creative. In March Dr Pepper began re-running its its 'Nurse' and 'Over-friendly father' spots and also launched a ringtone giveaway across 330ml cans and 500ml bottles.

For April Fool's Day the brand launched activity on Chatroulette and played on the idea that male teens use the site to try and flirt with girls.

It showed an American styled cheerleader who would dance for the viewer. As the dance developed the cheerleader would encourage the viewer to interact through embarrassing tasks before an elderly man dressed as a cheerleader appeated.

The footage of the activity can be found on YouTube.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content