DraftFCB appoints Jaye as executive vice-president digital

LONDON - DraftFCB has appointed the Digitas senior executive David Jaye to boost its interactive capability across Europe and the Middle East.

Jaye...appointed by DraftFCB
Jaye...appointed by DraftFCB

In the newly created role of executive vice-president digital, he will focus on helping network agencies bolster their interactive expertise from conception to execution.

Jaye joins from Digitas in Boston, where he had been senior vice-president of marketing since April 2007. His career also includes spells at OgilvyOne Worldwide, K2 Design and The Idea Logical Company.

"Jaye brings a wealth of client leadership experience to the region," Alexei Orlov, the DraftFCB regional president, said.

As a seasoned marketing strategist with deep expertise in interactive, he will provide inspired vision to our marketing capability.

Jaye cited DraftFCB’s great client roster and regional reach as a key factor in his decision to take the job.

He added: "I’m really looking forward to helping DraftFCB reinforce its position as a leader in interactive."