DraftFCB releases Euro 2008 YouTube viral for Savanna

LONDON - DraftFCB has produced a viral for Savanna Cider, lamenting England's absence from the Euro 2008 football championships.

Savanna Cider...new Euro 2008 viral from DraftFCB
Savanna Cider...new Euro 2008 viral from DraftFCB

Set to the music of the iconic anthem "Football's Coming Home", by the Lightning Seeds and David Baddiel, the rewritten lyrics bemoan England's failure to qualify for the tournament.

The viral has already had 66,000 views since it was posted on YouTube last week.

It features England fans doing mundane chores such as the washing, gardening and food shopping.

Savanna is also running related ads on tube posters and branded pedicabs.

Do you like the viral or is it too painful to watch? Do you think England would have got past the group stages of Euro 2008? Comment below: