Drambuie to bring back 'The Brass and Crimson' gig series

William Grant & Sons whisky liqueur brand Drambuie is bringing back its The Brass and Crimson tour this year, celebrating the modern interpretations of the brand's jazz heritage.

Drambuie to bring back 'Brass and Crimson' gig series
Drambuie to bring back 'Brass and Crimson' gig series

Drambuie's The Brass and Crimson tour will kick off on 9 August at Behind the Bike Shed in London, marking the third year in a row that the brand has staged the activation. This year's headline act will be Canadian music group BadBadNotGood.

At each event, guests will be able to enjoy a selection of Drambuie cocktails, as they enjoy the modern jazz sounds of Brass and Crimson. Cocktails on offer will include the Drambuie Collins, a mix of Drambuie liqueur, mint, lemon and soda water.

The Brass and Crimson series aims to celebrate Drambuie's heritage, by bringing known talent together with up and coming artists to highlight  jazz’s influence and ability to create modern musical experiences. Drambuie will also be showcasing a collection of contemporary support acts including DJ Bradley Zero and emerging Dutch artist Jameszoo. All shows will be streamed live on NTS radio.

The second installment of the series is set to hit Glasgow in October, bringing the brand back to its Scottish roots.

More: In April, Bushmills Whisky launched its Bushmills tour which included an intimate gig at Bush Hall in London. Earlier this month, Selfridges announced it would stage a number of music performances as part of its 'Music Matters' campaign. 

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1

Comment below to let us know what you think.


Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now