Heart-rousing ads from Anomaly showcase real people with real websites
A slow, tracked zoom approaches a series of entrepreneurs and artisans who want to share their gifts with the Internet. What better way to do that than with a personalized website? The less-than-implied message: if these regular people who do cool things can make awesome websites, you should, too. A series of 15-second spots focusing on a single customer and including additional shots of their site accompanies the composite 60- and 30-second "manifesto" spots that headline the campaign, the first work for Squarespace from New York-based Anomaly.