Dreamies "Best friends" by Adam & Eve/DDB

We won't ruin the twist at the end of this ad for the new Dreamies Deli-Catz treats, but it's what you would expect from an ill-fated friendship between a cat and a chick.

The spot by Adam & Eve/DDB reminds pet owners to "treat your cat before it treats itself" to promote Mars Petcare’s new premium range of cat food. It was created by Jonas Roth and Rasmus Smith, the duo behind Volvo’s "Life paint" campaign.