AgencyAdam & Eve/DDB
A girl whose mother won't let her have a pet, a would-be lothario trying to appear more attractive to his date, and an elderly nosey neighbour make up an oddball cast of characters who lure cats into their homes.
Each is successful in tempting their feline friends through the irresistible power of Dreamies. The ads introduce a new brand line, "All it takes is a shake", which will roll out globally. They were written by Simon Vicars, art directed by Andre Sallowicz and directed by Nick Ball through Blink.